F1 to put Indian tourism in pole position

travel indian grand prix

The final countdown to India’s first ever Formula One Grand Prix in Greater Noida has begun.

With the Indian Grand Prix on the horizon the benefits of a booming economy like India joining the F1 calendar are huge. Delhi saw a lot of infrastructure developments for the 2010 Commonwealth Games, and now the hotel and tourism industry are hoping for an immediate lift thanks to the race.

The tourism industry hopes the first Indian F1 Grand Prix can do what the Commonwealth Games could not in terms of increasing tourism. Many are predicting by the time the Indian Grand Prix weekend arrives, it would have generated around $170 million in revenue and employed as many as 10,000 people. Economic prospects look excellent, but many have complained it has not been promoted well by the tourism ministry, and that’s what happened with the Commonwealth Games.

“We are expecting predominant demand to come from within India since things got finalised late. The event has not been promoted well. But F1 will see the usual enthusiasts coming from the West Asia, UK and Europe,” said Arjun Sharma, managing director of Le Passage to India, a travel group basied in New Delhi.

“F1 is bound to generate a lot of international interest, but it depends on how it is marketed. Otherwise, our expectations may not be met,” said Vijay Thakur, president of the Indian Association of Tour Operators. Some tour operators are suggesting a postponement may help them rethink their marketing efforts. “There is an apprehension that the event might get postponed, so we will devise our strategy when there is more clarity,” said Subhash Goyal, chairman of Stic Travel Group.

in October 2010 India had 486,000 foreign tourists, six percent more than the previous year. The tourist season begins to get going in October and the travel industry is hoping for more noise around the Grand Prix so tourism increases. Prices for the event range from £40 to £600 and started selling well in August.

Meanwhile, F1 supremo Bernie Ecclestone has hailed the circuit as “one of the nicest” on the calendar and predicted the series will take a serious hold in the world’s second-most populous country. He added that he was “very, very happy that everything is on time” for the race.

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2 Comments

  1. Sophant says:

    Organisers of the Indian Grand Prix say 30,000 tickets have been sold for the inaugural event and, to make sure the majority of them arrive in good time, 800 shuttle buses have been laid on to transport them to the Greater Noida circuit outside Delhi.

    Reply
  2. Sophant says:

    Organisers of the first Indian Grand Prix say they expect around 80,000 spectators to attend the race. The capacity of the circuit is 120,000 and tickets may be discounted to fill the venue on Sunday.

    Reply

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